nyuu Milk

I created a milk brand "nyuu" which sets target consumers to kids from 6 to 12 years of age, which includes those who do not like to drink milk. The name "nyuu" derives from the Japanese word meaning milk, and also indicates the "new" direction of the milk industry. To attract the targeted demographic, I created labels that emphasize cute illustrations, pastel colors, and a wordmark that was inspired by milk's natural flow.