Think. Chocolate

Think. Chocolate Branding Project
For the chocolate branding project, I decided to focus on students who are struggling with projects, due days, and those who need a spark of inspiration. The shapes of the logo letters resemble a puzzle, shifting depending on the direction of which you view. A geometric logo like this, the allows the consumer to spend time observing the logo and challenging them to come up with new ideas. The yellow diagonal stroke of the logo symbolizes an epiphany.