Korean Twist

Korean Twist Food Cart Rebranding

Korean Twist is a Portland-based, family owned food cart business. In this rebranding project, I created a new concept that is energetic and powerful enough to attract customers through visual motifs. The logo has even stroke weights and spacing to make the cart recognizable and memorable to customers, whether it is from across the street or a crowded food cart pod. The smile secondary mark was developed with an influence of the Korean flag and it represents the customers' satisfied face after eating the food that Korean Twist provides.

Primary Mark

Secondary Mark