Korean Student Association

Korean Student Association

From fall 2018 to Spring 2019, I played a role as a graphic designer of Korean Student Association (KSA) at Portland State University. Korean Student Association sets a goal in spreading and sharing Korean culture through the community. 


As a part of the rebranding of KSA, I created a new logo and design system that delivers a professional, organized atmosphere.  Through some research, I tried to differentiate from other student associations especially other Asian cultural groups, and establish a new KSA brand by taking a modern and fresh approach.

Korea Night 2019 Art Direction

Korea Night is a cultural event that KSA hosts annually. To invite not only the people who are familiar with the culture but people with no Korean cultural experience as well, I created a neutral and modern visual, with a theme of time travel.