Korean Student Association
![](https://freight.cargo.site/t/original/i/48faf4e5543fef5cfc5265d5ba4b50f8b613db42beeceaf5f80b56f02168b466/Logo_BKver1.png)
2019
Korean Student Association
From fall 2018 to Spring 2019, I played a role as a graphic designer of Korean Student Association (KSA) at Portland State University. Korean Student Association sets a goal in spreading and sharing Korean culture through the community.
![](https://freight.cargo.site/t/original/i/8e0a456c5de112db049f9eeb5542682665e0dcdd327cd64898444a25a5d5ea5c/Logo_BKver2.png)
Logo
As a part of the rebranding of KSA, I created a new logo and design system that delivers a professional, organized atmosphere. Through some research, I tried to differentiate from other student associations especially other Asian cultural groups, and establish a new KSA brand by taking a modern and fresh approach.
![](https://freight.cargo.site/t/original/i/6cb0d77a1e257549678224890b389f80634861bf924b6871a78fe52fc841d561/Asset-1-8.png)
Korea Night 2019 Art Direction
Korea Night is a cultural event that KSA hosts annually. To invite not only the people who are familiar with the culture but people with no Korean cultural experience as well, I created a neutral and modern visual, with a theme of time travel.
![](https://freight.cargo.site/t/original/i/35b20614b32509a2da527ac3a73da5e5484f97f486bc01f2466fb071375b5357/Knight_goods.jpg)
![](https://freight.cargo.site/t/original/i/d0a1f7a72d9262bea9f3905eecfeaf7be93828f583d2c69b3fd0507cc4f6fd87/ksa_tee_2.jpg)
![](https://freight.cargo.site/t/original/i/5ef3590ad61ea9374fb90f3a224fd84172df13738922bcd31e5a5614fe246281/Knight_poster.jpg)
![](https://freight.cargo.site/t/original/i/2b5a59cc299bdb9dc588cdb2a0f96c2b1290082656510f41ace405998d55d979/marino3_ksaPoster.png)